new alliance bank. "square foot"
- stills from the commercial. (1/2) [ see quicktime + ] [ see other commercial + ]
. [ see other projects ]

new alliance square foot

Focusing on the endless possibilites of starting out with just one square foot, this commerical shows a bank that cares and is willing to help you build upon a simple starting point. While the bank's CEO delivers the message directly to the customer a vast structure of cubes begin growing from the starting point of one square foot. Responsiblities were primarily the art direction of the 3D cube growth animation and its integration into the live action footage.

[ see quicktime + ] [ see other commercial + ]